By: Kimberly Swanson, MS-Psy, CNA
A study was done based on three experiments on the perception of stereotypes. The first experiment is based on the participant’s perception of rude behavior in contrast to “polite” behavior (Bargh, Chen, and Burrows, 1996). The next experiment is based on the participant’s perception of the stereotype of senior citizens. And the last experiment is on the subject’s perception on “African American stereotypes” (Bargh et al., 1996). The experiments utilized methods for conducting their research based on previous studies done on the association process of perception, “priming” (Bargh et al., 1996).
A study was done based on three experiments on the perception of stereotypes. The first experiment is based on the participant’s perception of rude behavior in contrast to “polite” behavior (Bargh, Chen, and Burrows, 1996). The next experiment is based on the participant’s perception of the stereotype of senior citizens. And the last experiment is on the subject’s perception on “African American stereotypes” (Bargh et al., 1996). The experiments utilized methods for conducting their research based on previous studies done on the association process of perception, “priming” (Bargh et al., 1996).
This study can be
applied to other principles or social matters in many different ways. Some examples of some social issues that can
possibly change people’s perception or prime them into action are gender roles,
race relations, and the inclusion of people with disabilities. The goal of
priming is to change the mind set or ideology of individual’s automatic
response to certain groups of people that they perceive as different or
inferior.
The experiment of
2 and 3 shows, that there may be a lesson in how stereotypes can negatively
affect people’s psyche (Bargh et al., 1996).
When there are perceptions of stereotypes due to “physical” attributes
and features (Bargh et al., 1996), a person’s biased views can cause them to
react in a negative way. For example if
a person has a biased view towards women working in a male dominated job that has traditionally been dominated by males, she may find herself working in
a negative environment. These perceived
stereotypes would be based according to her gender.
Reference
Bargh, J. A., Chen, M., &
Burrows, L. (1996). Automaticity of social behavior: Direct effects of trait
construct and stereotype activation on action. Journal of Personality and
Social Psychology, 71(2), 230-244.
Updated 9/20/2016
Copyrighted 2014-2016 by Messenger Publishing, Inc. all rights reserved
Updated 9/20/2016
Copyrighted 2014-2016 by Messenger Publishing, Inc. all rights reserved
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